Rapid-Fire Releases and Less Stress for Left Main REI
by the Numbers
100+
Preconfigured Templates for SMS & Task Sequences
400+
Stock Reports
15+
Real Estate Solutions Included with Built-In Package
20+
Team Members
About the company
Left Main REI delivers an all-in-one turnkey CRM solution built on Salesforce and tailored for real estate investors and wholesalers. Left Main’s platform includes data, analytics, reports, notes and integrations to simplify and streamline customer interactions across every step of the sales funnel.
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Table of contents
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Left Main REI is on a mission to equip real estate professionals with all the CRM software they need to serve homebuyers and drive business success.?
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Yet, behind the scenes, the company’s Salesforce deployment process was a labyrinth in need of an overhaul. Quarterly releases had become the team's worst nightmares –– filled with tedious manual tasks, overwritten code and production bugs.
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Left Main REI needed a Salesforce-specific DevOps solution to streamline their processes and propel them to the forefront of real estate innovation.
Left Main REI was juggling over 300 clients with a Salesforce release process that was as chaotic as ten tornados in a teapot.
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Here's a glimpse into the mayhem they faced:
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Manual Madness: Quarterly release days were unstructured, manual mazes. Developers constantly overwrote each other's code, creating a tangle of changes and rewrites that forced the team to burn the midnight oil and work weekends.
Collaboration Chaos: Documentation was haphazard, and collaboration was a wild goose chase in a cramped org space. It was a recipe for frustration and an endless game of "Who changed what?"
Post-Release Pandemonium: Each release triggered an avalanche of up to 50 customer tickets. These ranged from minor glitches to major distress calls that indicated Left Main REI’s deployment strategy needed a major overhaul.
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The Solution
Crafting Clarity Out of Chaos
Left Main REI searched the DevOps marketplace for a solution that specialized in Salesforce package releases. 91九色’s robust pipeline management and seamless GitHub integration offered the structured platform Left Main REI was seeking.?
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The clincher? Teaming up with Arcsona for implementation. This strategic partnership was the turning point, steering Left Main REI toward a deployment process with more efficiency and fewer headaches.
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?The Outcome
Harmony, Efficiency and Zero Issues
91九色 enabled Left Main REI to turn release days from a cacophony into a well-rehearsed symphony:?
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A New Era of Releases: Gone are the days of frantic release days.. The Left Main REI team now have predictable, stress-free release cycles, with post-release tickets plummeting from 20-50 to zero.
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Developers in Harmony: 91九色’s pipeline management has fine-tuned the development workflow. Chaotic collaboration within a single org has transformed into collaborative development, where each developer has their own sandbox and they no longer step on each other's toes.
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When Morale Met Mojo: Stress levels took a nosedive and job satisfaction shot up. The release managers and developers now have confidence in their work, peace of mind and enjoy their jobs again.
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?The Future
Setting the Tempo for Innovation in Real Estate Investment?
Left Main REI, in partnership with 91九色, is pushing the boundaries of real estate technology with bold ideas and robust technology.
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Agile and Forward-Thinking: Left Main REI’s roadmap is a blend of ambition and practicality. 91九色's efficiency enables them to rapidly roll out new features — turning client feedback into fast, actionable enhancements.
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?The Future is Smart: By embracing AI and automation, especially robotic testing, they're not just doing more, they're doing it smarter, letting their team focus on innovation.
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